How to Write your Application Letter – The Best way to Do it

Have you found the job you want, or are you planning to send in an unsolicited application? Your application letter is your way to ensure that you secure an invitation from the recruiter.

How to Write your Application Letter – The Best way to Do it

Confused on how to write an application letter? We have a solution for you. These tips will help you write an application letters that will get you noticed and hopefully get an interview invitation.


Each cover letter takes preparation. Here we’ve outlined some things to keep in mind when preparing to write your cover letter:

Think about yourself and your experiences. 

Then think about how you would like to relate your experience to the organization you’re writing to. 

Which of your talents, skills, personality traits and accomplishments should this particular organization know about? Brainstorm a list for yourself.

How did you hear about this opportunity? 

If it was through a personal contact, write down the name. 

If through an advertisement, write down where and when you saw it, and list the specific points the ad wants you to include.

What do you know about the organization you’re writing to? 

What attracted you to it in the first place? 

Maybe it’s personal (a friend worked there), or maybe you are impressed with what the organization does or admire their unique work philosophy. 

Do some research about the company online or through trade magazines, etc.

Whom are you writing to? 

It’s always best to write to a real, live person (with a title) if you can, so if you’re not responding to an ad that includes a specific contact, try to look up the name of someone in particular to write to. 

Be sure to spell both name and title perfectly.

 If you cannot find a specific person to write to, try “Dear Hiring Manager” or “Dear Human Resources.” Avoid gender-specific salutations such as “Sir” and “Ma’am.”

You can also get to know 


Busy people don’t want to read long letters from people they don’t know. 

The cover letter should be one page long, and in standard business letter format. 

This means that you may indent your paragraphs or not – but not indenting gives a bit more room. Leave wide margins (minimum 1 inch) and use a clean, simple font like Arial or Times New Roman. 

Don’t be tempted to use a tiny font just to fit everything on one page; 10- or 12-point type is best. Write clearly and avoid hyphenated words at the end of a line.

Application Letter sample
Application Letter sample


Paragraph One: 

The first paragraph is the most important. Because it will be the first thing your potential employer reads, it has to make a great impression. 

Start out by telling how you heard about the job – friend, employee, newsletter, advertisement, etc. 

This is especially important if you’ve been referred by a mutual acquaintance. 

For example, if a friend recommended that you write someone he knows at a company, don’t start with “My friend, John Kamau, told me you have a job opening so I thought I would write.” That will not “wow” anyone. 

Instead, try something like “I was thrilled when my friend, John Kamau, told me there was an opening for an assistant photographer at your company.” 

Show a little excitement and passion for the potential employment; then follow this with a few key strengths you have that are pertinent to the position you’re looking to obtain.

Paragraph Two: 

Here you should describe your qualifications for the job – skills, talents, accomplishments and personality traits. 

But don’t go overboard. Only pick the top three talents or characteristics that would make you stand out as a candidate. 

Your résumé is there to fill in the details. 

When writing this, think about how you can contribute to this company and why your specific skills, talents and accomplishments would be best for the company.

Paragraph Three: 

Describe why you think you’d fit into the company – why it would be a good match. 

Maybe you like their fast growth, know people who already work there or you’ve always used their products. 

Companies feel good if the candidate feels some connection to them and has a good understanding of how the company works, even before he or she is hired.

Paragraph Four: 

Mention the enclosed résumé, give them a reason to read it in-depth (e.g., For my complete employment history and applicable computer skills, please see the included résumé) and ask for an interview. 

Suggest a time and a way for you to follow up. Make sure you give the reader ways to easily contact you.

Application Letter sample


No#1 — Be yourself. 

A “formula” approach is fine, but each letter should reflect your personality and your enthusiasm. Let it shine through. Take pride in who you are and what you’ve done. The reader is looking for a human being, a person who knows what he or she can offer and can express it well.

No#2 —  Clearer expression

Most people come close to expressing what they really want to say but usually miss the target. Take the time to craft your words and sentences to mean exactly what you intend and you’ll be in great shape. Ask others to review your letter/résumé to ensure that you’re communicating what you want to say.

No#3 — Write in the active tense. 

Active verbs are the key when writing cover letters and résumés. Instead of saying, “ best attributes include team play and motivating people,” say “I’m a dedicated team player who can motivate people…” The latter promises a go-getter employee – someone who can take action instead of waiting to be led by the hand.


1. Writing to a department or title.

 It’s always best to write to a real person with a real title. The exception to this is when you’re answering an ad and specific contact information is not provided.

2. Using “Dear Sir.”

 Many cover letter readers are women. If you cannot get the name and title of someone to write to, it’s safer to use either a job title or generic title like “Dear Human Resources Manager,” or “Dear Sir/Ma’am.”

3.  Overusing “I.”

 It’s okay to refer to yourself, but not in every sentence. Remember to use “you” even more. Show the “you” to whom you are writing that you’re more concerned with meeting his or her needs than meeting your own.

4. Exaggerating your experience.

 Don’t “stretch” anything you say. Be completely truthful while still presenting yourself in the best possible light.

5. Forgetting to give the employer a way to contact you.

 Never forget to include your phone number or email address or both. How will the employer let you know about your upcoming interview if he or she can’t call and tell you about it?

 6. Forgetting to attach your CV/Résumé.

The Best Application Letter Example

To illustrate, here’s is one of the best application letter i will show you as an example, and why it's the best one.

The Best Cover Letter

Here’s what I like about this cover letter:
  • It’s short. 
  • It sums up the CV/Résumé as it relates to the job. 
  • It asks for the job.

The writer of this letter took the time to think through what would be relevant to the hiring manager. 

Instead of scattering lots of facts in hopes that one was relevant, the candidate offered up an opinion as to which experiences the hiring manager should focus on.

And that means the writer isn’t just showing his skills related to the job, he’s showing that he’ll be the kind of employee who offers up solutions — instead of just laying problems on my desk.

What do you think? 

Have you ever secured a job thanks to an application letter? 

What’s your view on the value — or lack thereof — of an application letters?

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Jobs Tanzania Blog : How to Write your Application Letter – The Best way to Do it
How to Write your Application Letter – The Best way to Do it
Have you found the job you want, or are you planning to send in an unsolicited application? Your application letter is your way to ensure that you secure an invitation from the recruiter.
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